Which KPI is Most Likely to be a Vanity Metric?

by Curt Mastio
on March 13, 2023

Metrics and KPIs are essential for steering your business. There are many to choose from, but much debate over which matters the most. Avoiding vanity metrics helps you ensure you’re monitoring ...

Want to learn more? Read on.

Dive deeper into our insights on accounting, tax, and CFO topics for venture-backed technology startups in the blockchain, crypto, and SaaS industries.

2024 Year-End Crypto Tax Planning: Updates and Important Changes

Crypto

Curt Mastio

The 2024 calendar year has brought with it major milestones and new regulatory considerations for cryptocurrency investors. Among those milestone events are Bitcoin surpassing ...

Curt Mastio

Year in Review: Financial Reporting and Analysis

About Us

Do you know how your business performed this past year? Savvy business owners know that year-end financial reporting and analysis present a perfect opportunity to reflect on the ...

Building a scalable accounting function for startups

Accounting

In the early days of a startup, founders are focused on getting their product to market, achieving product-market fit, and growing as quickly as possible. As the business scales, ...

A startups guide to accounting for equity compensation under ASC 718

Accounting

Jamie Schiltz

Offering an appealing compensation package can be key to attracting the right talent for your business. This can be difficult for startups on a tight budget with little cash to ...

Jamie Schiltz

An Overview Of Accounting Ethics

Accounting

Curt Mastio

A financial accountant is in a unique position; they have access to the financial information of people or companies. With power comes responsibility, which leads to the ...

Curt Mastio

Some Of The Top Accounting Softwares For Small Businesses

Accounting

Curt Mastio

More companies, whether they’re small or large, are taking advantage of accounting software. However, not all accounting softwares for small business needs are the same.

Curt Mastio

QuickBooks Vs. Quicken: What's The Difference?

Accounting

Curt Mastio

Financial management tools such as Quicken or QuickBooks for accounting are two of the most widely recognized names across the globe.

Curt Mastio

What Is Cost Accounting? A Quick Guide

Accounting

Curt Mastio

Running a successful business requires overseeing many moving parts, one of the most important being its costs. This is where accounting for cost (commonly referred to as cost ...

Curt Mastio

The Basics Of QuickBooks And Help With QuickBooks Support

Accounting

Curt Mastio

The majority of accounting professionals are familiar with QuickBooks, a software aimed at helping small or medium-sized businesses handle and navigate their financial ...

Curt Mastio

What Are Accounts Receivable? Definition And Uses

Accounting

Curt Mastio

If you’re looking for the receivables accounting definition, you’re in the right place.

Curt Mastio

Controller vs CFO: What’s Right for Your Startup?

Accounting

Have you settled the controller vs. CFO debate for your startup? Both pivotal leadership positions help you steer your startup toward financial success.

Cash Basis Accounting vs. Accrual Accounting

Accounting

Curt Mastio

Running a business means dealing with bookkeeping and accounting. There are two ways of accounting: cash basis accounting and accrual accounting.

Curt Mastio

What to Consider Before Engaging a Cryptocurrency CPA

Crypto

Curt Mastio

From staking tokens to minting NFTs to arbitrage trading, there is no shortage of transaction types when it comes to cryptocurrency. What’s potentially even more confusing is that ...

Curt Mastio

Track and Improve Customer Retention Metrics

Accounting

Curt Mastio

Customer retention metrics sometimes go unnoticed, but they are crucial metrics that determine a company’s success. Businesses must track customer retention and identify trends to ...

Curt Mastio

The Importance of Bookkeeping for Startups

Accounting

Curt Mastio

For new startups and their founders, managing the accounting for their business can be an intimidating, and seemingly daunting task. Even some of the most basic aspects of ...

Curt Mastio

The Complete Guide to Startup CFO Services in 2021

CFO

Curt Mastio

Startup CFO services are growing in popularity, as founders lean on financial experts to provide a data-driven path to success.

Curt Mastio

How to Evaluate Your SaaS Business Financial Model

CFO

Curt Mastio

A SaaS business financial model is different from a traditional business financial model. In a conventional business, you create a product with predictable revenue, costs per unit ...

Curt Mastio

Five Ways an Accounting Service Can Improve Your Small Business

Accounting

Curt Mastio

Whether you own a global Fortune 500 corporation or a small local retail store with three employees, your financial operations are at the very core of your business. Finance is ...

Curt Mastio

Bench Accounting Reviews, Pricing & Alternative | Founder’s CPA

Accounting

Curt Mastio

“Accounting is the language of business.” — Warren Buffett

Curt Mastio

A Guide to Prepare 1099-MISC Forms Before the Due Date

Tax

Curt Mastio

Small businesses must send out 1099-MISC reports to almost everyone they do business with. The form is given to non-employees, like independent contractors and other business ...

Curt Mastio

8 Simple Steps for an Effective Bank Reconciliation

Accounting

Curt Mastio

Bank reconciliation is rarely something most small business owners and entrepreneurs want to do. It is, however, essential to keeping the financial aspects of a business running ...

Curt Mastio

Accounting

Accounting for SaaS Companies: What Founders Need to Know

Posted by Curt Mastio, February 21, 2023

Accounting for SaaS companies can only be easy with the right tools.

Accounting,

CFO

OKR vs KPI: What’s the Difference?

Posted by Curt Mastio, February 10, 2023

Have you struggled to settle the OKR vs. KPI debate at your company? Both are among the most effective management concepts these days. However, people often confuse them because they sound similar ...

Accounting

Get the Right Data with an Accountant for Startups

Posted by Curt Mastio, November 25, 2022

An accountant for startups is essential for getting the correct financial data together to manage your growing businesses. Driving growth requires knowledge and information about how your business is ...

CFO

How to Drive Profit Growth in Your Business

Posted by Curt Mastio, August 25, 2022

How do I drive profit growth for my business?

Crypto

Cryptocurrency Accountant’s Guide to Crypto Tax Audits

Posted by Curt Mastio, April 22, 2022

The International Revenue Service (IRS) is increasingly focusing on cryptocurrency tax audits to ensure no tax dodgers slip through the tracks. Even if you’re well-versed in cryptocurrency ...