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Curt Mastio
by Curt Mastio
on June 13, 2024

This is how the story usually goes. You’ve come up with the perfect idea for a new business. It’s such a good idea that you decide to start to seriously consider making it happen. Then after spending ...

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Dive deeper into our insights on accounting, tax, and CFO topics for venture-backed technology startups in the blockchain, crypto, and SaaS industries.

 

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CFO

How Should You Calculate Your Startup Marketing Budget?

Marketing is crucial for building a new business, but what’s the best approach for building and maintaining your startup’s marketing budget?

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A founder doesn’t have to be an accountant and doesn’t have to know all the ins and outs of balance sheets and P&Ls. They do need to understand enough accounting basics to make informed decisions ...

CFO

How Financial Metrics Help You win the War on Talent

Credentials, education, and training are all types of financial metrics used in hiring.

CFO

How Does the FP&A Function Work?

The FP&A function is critical to the success of any business.

Financial KPIs to Grow your Startup

Building a profitable business requires an in-depth understanding of the financial KPIs (key performance indicators) driving your company’s growth.

CFO

How to Value a Startup

Have you ever wondered how to value a startup?

SaaS Finance: Best Practices for Founders

Understanding the ins and outs of SaaS finance is foundational to building a solid software business.

Tax

Take Action Now: Be Ready for Next Tax Season

Tax season can be a stressful time for a business. Depending on the structure of your business and financial circumstances, your company’s tax situation may vary. But every year, the obligation is ...

CFO

What Do Startup Investors Look For?

It may come as no surprise that startup investors need a lot of data when evaluating potential partners.