Curt Mastio
By Curt Mastio on May 02, 2024

Keep Cash Flowing: Accounts Receivable Best Practices for Startups

Understanding and using accounts receivable best practices is vital for startups seeking a healthy cash flow. Have you ever wondered why some businesses find it easy while others struggle to manage their cash flow?

A core aspect of the answer is how they manage customer credit and accounts receivable. If you master those best practices, you can be on top of the game.

In this article, we’ll explore the significance of accounts receivable plays in maintaining healthy cash flow, why that matters to startups, and some best practices for your business.

Understanding Accounts Receivable

Accounts receivable refers to money your customers owe you for the services or products you provided. They are part of your company’s short-term assets and play a massive role in maintaining a steady cash flow.

Central components of accounts receivable include generating and sending invoices, tracking due payments, and following up on overdues. The financial health of your business relies on you managing these processes well.

TIP: Timely collection of accounts receivable directly impacts your business cash flow. The faster you receive payments, the better your business can maintain operations, invest in growth, and stay ahead of the competition.

accounts receivable best practicesBest Practices for Managing Accounts Receivable

Establish Effective Invoicing Practices

Customers can only pay you with an invoice, so effective invoicing practices should be at the top of your priority list to ensure smooth cash flow. Here are some things to consider:

  • Clear and concise invoice formats – When designing your invoices, ensure they are easy to read and understand. Use professional invoicing templates that include a business logo, contact information, and precise details of the services or products provided.
  • Send out timely invoices – Your business relies on the payments you receive from the invoices you send. Issue them promptly to avoid late payments. Consider implementing a system that automatically generates invoices after a sale or service.
  • Include all necessary details and terms – Include the contact information, due dates, discounts, and payment penalties when sending an invoice. That way, you will be on the same page with your customers.
  • Offer multiple payment options – Always have payment convenience in mind. Providing your customers with various payment options will make the process seamless.

Set Credit Terms and Policies

Most business customers can’t (or won’t) pay cash in advance. Setting policies and clear credit terms is paramount when managing accounts receivable. 

Begin by assessing your customers’ creditworthiness and their ability to pay. You can do that through credit checks and by requesting references.

Define limits and payment terms once you know your customers’ financial potential. Ensure they align with your business goals. It will help you maintain consistency and transparency in your transactions.

Review and update credit terms regularly to consistently adapt to changing customer needs and market conditions. 

Streamline the Accounts Receivable Process

Automate, automate, automate. 

Establishing a competitive edge means not wasting time on repetitive, manual processes. Automation tools and software for automatic invoice generation and payment reminders will save you time and minimize errors.

Centralizing your customer and invoice data will help you enhance access and efficient management, especially if you have multiple locations. Also, remember to standardize workflows to improve efficiency and maintain consistency.

Further, regular monitoring and tracking of receivables will enable you to take proactive actions and do follow-ups. These best practices will empower your startup to manage collections and keep your cash flow in check effectively.

Proactive Collections Management

Don’t let late payments get away from you. Proactive collections management and regular customer communication are musts for ensuring steady cash flow and improving on-time payments.

Follow up on pending payments closely. An automated, friendly reminder will take little effort on your part and might nudge them to make payments. 

However, if you constantly receive late payments even after reminders, try offering incentives to customers who make early or on-time payments or limit the credit you are extending to problem customers. Discounts and rewards will motivate them to remain consistent with payments.

Of course, collection agencies and legal action against clients who make late payments should be a last resort if all other attempts fail.

Manage Disputes and Resolve Issues

Promptly addressing customer concerns or disputes will make your account receivable process flawless. Tackle issues as they arise to avoid delayed payments and foster great relationships with your customers.

Your sales and finance teams should also embrace effective customer communication for dispute resolution. Amicably resolved disputes will help maintain the relationship and ensure your business has a healthy cash flow.

Lastly, document and learn from disputes. It will provide you with insights for future improvement. Your business will keep achieving its goals by staying proactive and embracing mutual dispute resolution methods.

Cash Flow Forecasting and Analysis

Smooth cash flow in your startup requires regular monitoring of accounts receivable metrics. Statistics such as average collection period and receivables aging will clearly show how quickly you collect payments and even identify bottlenecks.

Moreover, consistent monitoring will help you identify potential issues in your accounts receivable data or the overall process. Knowing your weaknesses will allow you to develop strategies to improve your payment collection.

Incorporating accounts receivable data into cash flow forecasts will enable you to predict future cash inflows correctly. It also helps with planning, anticipating any shortfalls, and taking proactive measures to bridge the gaps.

Finally, utilize the insights derived from your accounts collections analysis to make informed decisions. For example, if one of your customers consistently pays late, restrict their credit or adjust their payment terms.

Collaborate with Sales and Customer Service Teams

Collaboration is the secret sauce behind many successful startups. 

Because accounts receivable affect customer relationships, align the goals of your sales and customer service teams with your account receivable efforts. That helps you create a seamless flow of information and speak to the customer with one voice.

A breakdown in collaboration with these departments could inhibit your efforts to address critical customer interactions, sales orders, and billing issues. 

Furthermore, encouraging cross-functional efforts will enhance efficient receivables management and foster a culture of shared responsibility within the startup.

Continuous Improvement and Adaptation

To ensure your startup’s cash flow remains healthy, constantly review and evaluate your accounts receivable processes. Start by asking yourself if there are:

  • Any inefficiencies in the system?
  • Areas we can streamline operations and reduce delays in receiving payments?

Apart from internal evaluation, follow the latest industry practices. Attend conferences, read publications, and frequently network with industry peers to gain valuable insights on the latest industry and financial trends

This internal and external awareness will help you identify and address areas that need attention to enable flawless accounts receivable management.

accounts receivable best practicesKeep Your Cash Flowing with Accounts Receivable Best Practices

Cash flow is one of the most critical aspects of building a successful startup. Making sales is important, but collecting what your customers owe you brings cash in, especially in B2B environments. Implementing accounts receivable best practices is essential to keep business cash flow healthy and ensure long-term financial stability. 

Be proactive about cash, and remember that cash flow management is not only about day-to-day survival; it’s also about building a solid financial foundation for your business. 

Founder’s can help you implement proactive and strategic accounts receivable management for sustainable business growth. Contact us today to unlock your business’s full financial potential.

Published by Curt Mastio May 2, 2024
Curt Mastio